Content Strategist, Communications
and PR Practitioner
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Providing creative content, analyzing the brand's
newsworthiness,
and turning them into compelling
stories.
The digital way.
This is me.
I am a passionate content strategist, career marketer, and PR professional based in Switzerland. I am a mom, a wife, a proud Bicolana, "Dalagang Filipina" body & soul and an ultimate Swiss lover at heart. I have solid 15 years of experience, education, diverse capabilities in communications, PR and developed skills in events and media management.
As a communications professional, 20% of the job is to create stories, build and maintain community relationships, be the organization’s voice, while the rest of the 80% involves strategizing, engaging, counseling, finding opportunities in events and online communications, and safeguarding the reputation of the organization.
I bring a wealth of real-life experience working with multi-disciplinary, passionate teams. I am an effective communicator with great drive, negotiating skills, creativity, enthusiasm for work, flexibility, and a multitasker.
Content Strategy Execution
Campaign Management
Branding Social Media Public Relations
Events Content Fundraising Creative Initiatives Video & Photo Editing
Website Development
I strategize & advise companies, organizations and NGOs in initiatives and marketing campaigns
I am currently working with an NGO in Geneva, communicating actively in advocacies and policies across partnered countries. I support the external relation’s needs and visibility of the organization to the UN through traditional and online media, website and across all the social media platforms. I contribute to the finalization and implementation of academic engagements, trainings and communications strategies for the association, internal and external audiences, and present and potential donors. I support fundraising campaigns, contributing to reinforcing visibility and target audience through participation in events, online strategies and ensuring high-quality materials including video, graphics, content, and written documents.