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Providing creative content, analyzing the brand's
newsworthiness,
and turning them into compelling
stories.
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This is me.
I am a passionate content strategist, career marketer, and PR professional based in Switzerland. I am a proud maman, wife, and a Bicolana, "Dalagang Filipina" at heart, with a deep love for Switzerland. With more than 15 years of solid experience and education, I have diverse capabilities in communications and digital content creation, as well as developed skills in events and media management.
As a communications professional, I know that 20% of the job involves creating stories, building and maintaining community relationships, and being the organization's voice. However, the other 80% involves strategizing, engaging, counseling, finding opportunities in events and online communications, and safeguarding the organization's reputation.
I bring a wealth of real-life experience working with passionate, multi-disciplinary teams. I am an effective communicator with great drive, negotiating skills, creativity, enthusiasm for work, flexibility, and the ability to multitask.
Content Strategy Execution
Campaign Management Google Analytics
Branding Social Media SEO
Public Relations Events Content Fundraising Creative Initiatives Video & Photo Editing
Website Management
I specialize in strategizing and advising companies, organizations, and NGOs on their initiatives and marketing campaigns.
With a keen understanding of industry trends and consumer behavior, I develop targeted strategies that drive impactful results. By leveraging my expertise, I guide clients in creating compelling marketing campaigns that resonate with their target audiences and achieve their desired objectives. From analyzing market data to providing actionable insights, I offer valuable guidance to help organizations effectively navigate the ever-changing landscape of marketing and achieve their goals.
I am currently working with an NGO in Geneva, communicating actively in advocacies and policies across partnered countries. I support the external relation’s needs and visibility of the organization to the UN through traditional and online media, website and across all the social media platforms. I contribute to the finalization and implementation of academic engagements, trainings and communications strategies for the association, internal and external audiences, and present and potential donors. I support fundraising campaigns, contributing to reinforcing visibility and target audience through participation in events, online strategies and ensuring high-quality materials including video, graphics, content, and written documents.